Portrait of a Social Media Pro: Visit Denmark

It is no lie that Denmark is a small and sometimes overlooked country – especially when it comes to tourism. We have snow, but no high mountains to ski on, we have beautiful beaches, but not the temperatures for laying on them all day (except for this summer, phew, HOT!). The tourism in Denmark is on the rise however, with more and more people travelling here to experience the unique culture and nature.

One of the main contributors in putting Denmark on the map and out into the world of social media is the Danish organization Visit Denmark. As the name suggest, it is an organization focusing on getting more tourists to come to Denmark, and they are doing a really good job promoting this little nation.

Visit Denmark has of right now 17,430 followers on Twitter and 217,721 likes on Facebook. Not bad at all. With pictures of attractions and sights as well as small stories about what’s going on in Danish culture, Visit Denmark mostly focuses on soft and positive news, that is the typical funny/quirky/surprising story that so often gets shared on social media. For example this tweet about surfing in Klitmøller – something that not many people know is possible in Denmark:

Visit Denmark is an example of succesfull use of social media as promotion, in a non-invasive or annoying way. Their tweets and stories draw people in, inviting to comment and share and post your own stories and photos from Denmark. It doesn’t feel like advertising, when in reality, that is exactly what it is – just very, very clever advertising.

To finish off, here is another one of Visit Denmark’s posts that has gotten its fair share of likes and shares. In this post from their Facebook page you can enjoy another (surprising) fact about Denmark. Go like their page or follow them on Twitter to get the latest updates, pictures and fun facts about Denmark.


Something Rotten in the State of Denmark?

When searching and snooping around on Twitter using #denmark I stumbled upon a story from WikiLeaks:

The headline drew me in, and the story from Telesur discusses allegations made by WikiLeaks founder Julian Assange towards the now ex Secretary General of NATO, Anders Fogh Rasmussen. Anders Fogh Rasmussen is a former neoliberal Danish prime minister, and when he was appointed as new Secretary General in 2009, it was quite a big deal in Denmark, putting our small country on the (political) map.

The allegations made by Julian Assange adresses the way Anders Fogh Rasmussen was elected as Secretary General, saying that it was made through “shady backroom deals”. It all began in 2007 when the Kurdish TV station Roj TV started broadcasting in Denmark. Because of a long conflict between the Kurdish and Turkish people, the Tyrkish embassy in Denmark wanted the TV station shut down (because it was also broadcasting into Turkey) and made allegations that the TV station was promoting and being supported by terrorists. To make a long story short, Assange claims that the Danish government closed the TV station down with no real evidence of terrorist connections, being under pressure from Turkey and the United States, both countries not interested in allowing the Kurds to have a platform of free speech. In return for closing the station down, Turkey promised to vote for Anders Fogh Rasmussen in the Secretary General elections.

The leak of documents from WikiLeaks actually came out in 2010, roughly half a year after Fogh Rasmussen var elected, but have recently been brought to the surface again, due to Assange’s interview on Telesur as well as Fogh Rasmussen being a current topic in the media because he is leaving his post as Secretary General.

Some hours later the Danish media picked up on the story from Telesur and the Danish newspaper Berlingske published a story on their website, which was then retweeted by WikiLeaks:

The Danish article is much shorter, and does not explain the situation in as much detail as the story from international media.

Borrowing a headline from Telesurs article: Is (or was) something rotten in the State of Denmark? Either way it is very bad press for Anders Fogh Rasmussen and Denmark, as the story spreads across Twitter and other microblogging platforms.

Roj TV is currently appealing the case at the European Court of Human Rights. Follow the links in the tweets for the full story in English and Danish.